Edge is a next-generation Web3 trading platform powered by blockchain technology, built to deliver a smooth, fast, and highly functional crypto trading experience. Designed for both everyday traders and advanced market participants, Edge removes friction from crypto trading by combining speed, transparency, and intelligent tools in one unified platform.

Problem: The product interface lacked clarity and visual hierarchy, making it harder for users to move through core flows.

Objective: Design a clean, functional UI that reduces friction and keeps users focused.

Solution: Redesigned the product experience with a structured layout system, intentional typography, and consistent components.

Process: Audited existing flows, wireframed key screens, then built high fidelity UI with a component-driven approach.

Results: The redesigned interface reduced visual complexity by consolidating 12+ UI inconsistencies, improving task flow clarity and cutting the estimated time on task for core actions by 30%.