World New, a music streaming platform that allow users to access premium online music listening and streaming experience.

Problem: The brand's visual communication felt inconsistent and failed to carry a strong point of view.

Objective: Define a visual identity that is bold, recognisable, and flexible enough for media use.

Solution: Designed a visual identity system with a strong typographic voice and a clear, adaptable colour story.

Process: Began with competitive research and brand positioning, then built the identity system and applied it across formats.

Results: The identity system was applied across 4+ media formats, bringing immediate visual consistency and increasing content recognisability by an estimated 50% based on audience feedback.